Positioning and audience
Identify the book's central themes, likely readers, comparable categories, and the message that best introduces the work.
Build awareness for every release
Marketing & Publicity
Thoughtful promotion starts with a clear audience, a strong book story, and coordinated planning. Campaign scope and deliverables are determined for each project and confirmed with the relevant team.
Promotion planning
Marketing and publicity planning can connect a book's positioning, intended readership, publication schedule, and available promotional resources. The plan should reflect the title and the services agreed for the project.
Campaign preparation
Coordinate approved descriptions, author information, cover assets, milestones, and potential outreach opportunities.
Launch and follow-through
Plan communications around publication timing and consider ongoing discovery opportunities after launch.
Possible campaign elements
Depending on the project scope and confirmed services, a campaign may include elements such as:
Book messagingPositioning, descriptions, author biography, and approved talking points.
Promotional materialsCoordinated use of cover art, excerpts, images, and other approved assets.
Publicity outreachPotential media, community, event, or reviewer outreach where appropriate.
Digital promotionOnline announcements and channel-specific content, as agreed for the project.
Campaign readiness checklist
- Confirm publication timing and the formats being promoted.
- Prepare an accurate book description, author biography, and audience overview.
- Identify approved cover images, excerpts, and other assets with permissions confirmed.
- Discuss campaign responsibilities, deliverables, timing, and any costs in writing.
- Coordinate promotion with distribution and bookseller availability information.
Discuss promotion for your project
Share your project details to begin a conversation. Any services or campaign commitments must be confirmed separately.